GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE. Examine the quality of the emails you’re sending, and ensure you’re refraining from common email marketing mistakes. Re-engagement email sequences clean out those “dead” subscribers who don’t care about your message anymore (or never cared about it in the first place). Use interactivity . ActiveCampaign experts prefer to send 3+ re-engagement. Full. Hey, you.Here’s the thing: I’m definitely not the pestering type…but at the same time I don’t want to just lose you! An email re-engagement campaign is an email campaign targeting customers or subscribers who have been inactive. Maybe if I just gave them more time… By keeping your info updated, you’ll be on track to receiving the most heartfelt and insightful info on running an online business… All sent straight to your inbox, each and every week. What’s good about this re-engagement email: “Just approach it like a one-to-one conversation. Let them know that, because they haven’t taken action, you’re going to assume they’re not interested – no hard feelings! I loved the emotionally-charged subject lines. 1. These cookies do not store any personal information. Originally when you signed up for my newsletter, you did it because you wanted to see how heart-centered advice and the latest tech tools can transform the life of a modern entrepreneur….but if that’s not the case anymore, I get it. A re-engagement email campaign is an email campaign that consists of a single email or a sequence of emails aimed at bringing back inactive subscribers and increasing subscriber email engagement. © 2014-2021 Nathalie Lussier Media Inc. dba AccessAlly™. ), Have a plan, like a regular list-cleaning check, to make sure you clean inactive subscribers off your list. Lastly, a little humor never hurts!” – Kronda Adair, Karvel Digital, Quick marketing lesson: Dean Jackson’s 9-word email. Your style is refreshing! If a company like Brasseler can send a compassionate and compelling re-engagement email, so can yours. Earning new customers tends to be more expensive than retaining existing ones—and engaged, loyal customers will often spend more. Please enter a valid email address to continue. To re-engage people, you need to understand why they tune out in the first place. Once you implement a re-engagement email campaign, your statistics of opens and clicks should improve because 45% of recipients who receive a re-engagement email read subsequent emails. Sending an email marketing re-engagement campaign is intimidating. Re-engagement emails personalization. Add a dash of personal touch in your message — personalize it. Keep these best practices in mind to produce the best results. When a large percentage of your subscribers aren’t opening your emails (or worse still, have marked them as “spam”), your overall email deliverability is going to suffer. A while back, it was awesome to have you in on the best stuff by clicking “open” on my emails. What’s more important, when you click on that link you’ll also be letting me know that you’re still alive! After all, your interests and priorities change over time. Committing to a re-engagement email campaign can be incredibly emotionally challenging. If a user did not click on a link in our emails, they would continue through the sequence to the eventual automatic unsubscribe. Phase 4: Last Chance. Before you decide to take off those email subscribers from your list though, remember this: there are recipients who open the re-engagement emails up to 300 days from the day you sent it. Phase 2: Wave Something Shiny Around And to prove that I mean it, here’s what I’ll do: if you take the time to check out the mystery link below, I’ll give you a gift that’s totally worth your while. Research from Marketing Sherpas shows that email list decay costs you about 22.5% of your subscribers per year. A re-engagement email sequence is essential for the health of your email lists and your subsequent email ROI. Just like people change. It is a promising trend in email marketing in 2020 . (include same list as before). The email templates that generated $42K ARR for Vendasta from old leads Fill-in-the-blank style templates to build your own re-engagement campaign Statistics on our re-engagement emails, like a 30% open rate, and 11% click-through A re-engagement email can go by a few different names: A re-engagement campaign is a sequence of emails sent to inactive subscribers. There is typically a lower deliverability risk for email re-engagement campaigns using time frames of less than a year; you’ll get fewer bounces because former customers have changed their email addresses. The longer you wait to confront sleeping subscribers, the less likely they’ll take any action at all on your re-engagement sequence. Keep waving that shiny object in front of them, whether a link to some of your articles or maybe a unique download. I don’t mean to bother you … but I noticed it’s been over 60 days since you’ve clicked on any of my emails… and I wondered if you’ve moved on :(. In fact, 75% of these subscribers will open the messages within 89 days of receiving it. It seems counter-intuitive, but pruning really does help many trees and shrubs to grow better by cutting off dead areas to make room for new sprouts. You'll get follow-up emails about AccessAlly and new features. After you have your list of inactives, it’s time to start crafting the sequence that will either win them back – or expel them from your list. Re-engagement emails give you a huge bang for your buck – set them up once and then they work for you. Yay I’m so glad this was helpful Kathryn! Check them out… if you’re still interested in running an amazing online business! Time’s running out if they want to stay on your list! NOTE: Each individual email in the sequence should have its own message centered around the theme of getting back together. Once you have your re-engagement email campaign fleshed out, automate it. Write as few or as many as you think fits your style and your subscribers. Check it out to get a super cool gift and to fully reactivate your subscription to this email list! Best practices for sending re-engagement emails. If they did click on the link, they were automatically back in the fold, and wouldn’t receive any more of our re-engagement sequence. They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. This category only includes cookies that ensures basic functionalities and security features of the website. Phase 5: Pull the Plug. But now, it’s time to look at what it takes to maintain that healthy growth. You'll get follow-up emails about AccessAlly and new features. You also have the option to opt-out of these cookies. Here’s why re-engagement email sequences are so beneficial: Reason #2: More accurate email marketing stats, Reason #3: Increased ability to tailor to your tribe, Just because it makes sense doesn’t mean it’s easy. Data scientists draw insights from data sets and then use those insights to manage things like email engagement. It’s time for email list cleaning. Thankfully, you can fix it. The average person gets more than a hundred emails every day, so re-engagement communications need to be hyper-focused if you’re going to break through the clutter. Struggling with low open rates and conversions? This re-engagement email by Modcloth leveraged the six months anniversary and offered a 5 dollars coupon. Maybe if I just gave them more time… So, I’m definitely going to send you an occasional poke to make sure you don’t fall through the cracks! Sure, it could be because of increasingly crowded inboxes, or inbox placement rates (hello “promotions” folder! Inside the email, the subscriber is reminded of all of the good things they used to get from Dropbox Paper and told that innovations have improved the product even further. Then, space these out a bit – maybe a day or two apart. Ok, so at this point in your re-engagement sequence they know why you’re pestering them and you’re still offering the shiny object to keep them engaged. People have a hard time with email because they make a big deal out of it. Just like chatting to a friend. To write this post, we surveyed ActiveCampaign Certified Consultants about the best ways to use re-engagement emails. It’s not enough to send an email that says “please come back” – you have to show them why it’s worth their time. The key benefits are: Wish your email software sent re-engaged subscribers automatically? Here are the top four: 1. (That percentage even increased to 45 percent for subsequent messages too.) Inactive email subscribers are an industry-wide problem. If you jump around from free content to a flash sale and make a pit stop at offering a discounted subscription rate (all in one email), people won’t know where to look first. But what should those emails look like? Full privacy policy here. Those all seem like valid objections, right? Too tempting to ignore. Not because they unsubscribe – because they stay subscribed and stop interacting with you. An overall read rate of 14% was also gathered from the efforts of the retailers embarking on re-engagement emails. If you up your email game, they could return. To be specific, the read rate for AOL users are at 23%, while Yahoo! Hi.So there’s pretty much no easy way to say what I need to say… might as well go right out and say it: I miss your smiling face. Here are the four key ways to keep your subscribers engaged: And finally…one of the most universally applicable pieces of marketing advice you’ll ever hear: “Test endlessly. These people are ignoring you, and you might never know it. While most of their emails come from a general Bloom & Wild email address, this comes from Lucy @ Bloom & Wild in the sender field, instantly making it a more personalized communication for the receiver, which is reiterated in the copy … An email sequence lets you cover all the bases without shoving too much down a customers throat with one email. Oh, and here’s a quick list of some of the things you’ve missed while you were away. These cookies will be stored in your browser only with your consent. BUT, you can be proactive and keep those numbers down. When you’re trying to re-engage your quiet customers, it probably seems counter-intuitive to send multiple re-engagement emails instead of a single one. Then the body of the email goes like this: “Hi [First Name], Are you still looking for ___ (enter what you sell in 2 words)?”. Sending an email sequence is actually the opposite (if you do it right) and gives subscribers more options for engagement. It gets personal. This means that those who are interested in your message aren’t necessarily going to be able to receive it. So, first things first, QUALITY list building needs to be a part of your email program. Then, space these out a bit – maybe a day or two apart. I want you back as one of our polite butt-kicking allies! Re-engagement emails help to revive cold, disengaged subscribers in multiple stages. This gesture encourages the recipient to take action and start shopping. My subscribers often tell me they can’t tell if my emails are personal or campaigns. A re-engagement email sequence is essential for the health of your email lists and your subsequent email ROI. But I worked so hard to build this list! With statistics showing that as much as 25% of your email list will die off each year. ), Here’s that mystery link again: << LINK >>. Re-engagement emails also help marketers identify uninterested subscribers (and inactive email addresses), so they can remove them from their mailing list. Opt out anytime. It’s just another medium for conversation. Although this may not appear significant, it’s a positive step when you consider … You should probably send a re-engagement email sequence of 3+ emails starting 30-60 days after a subscriber becomes inactive. Isn’t it counterintuitive to get rid of my email list? Here are 7 best practices you should definitely use in your re-engagement emails: Here are 7 killer re-engagement email examples that put these best practices into action. I regularly review my list, Maria and attempt to reengage with the ones who’ve stopped opening my emails with a series of emails similar to the one you’ve shown us (especially get them to click on a shiny link. It’s not a bad idea to include a link to re-subscribe, in case they ever have a change of heart. Opt out anytime. How many re-engagement emails should you send before unsubscribing your contacts? According to the Stats 45% of recipients who receive re-engagement emails read them. So just unsubscribe by using the link at the bottom of the email, and I won’t bother you anymore. For now, just keep in mind that you’ll need to prepare a series of emails to re-engage your SaaS customer, each with the same general message, but sweetening the deal. You'll get follow-up emails about AccessAlly and new features. (Totally truthful: I hope you click on the link! (In the interest of full disclosure, I’ve set up my email list to automatically remove you if I don’t hear from you in 60 days… sounds a bit harsh, but I really don’t want to be wasting your time or mine if you’re not getting any value from my emails. Everyone knows that. Think of ONE person you would love to respond and write to them. Say you initially met with a prospect or current customer and that interaction didn’t work. for planning, creating, and launching your course website. This kind of short email technique follows what he calls the Starbucks Test. And that’s not something you can accomplish in a single email. After all, I understand that interests can change over time. … but hey, since you’re reading this right now, why don’t you take a moment to quickly update your contact info so that I have your best email address. You always need a re-engagement email plan in your back pocket. Though, it is believed that only 24% of inactive consumers read the re-engagement emails. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again. To let go of the best results argues that you lose 10 % of your articles or a... 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