Last year we went zero waste on performance audits. That's worth the membership right there. This article is about: North America, Direct Marketing, Grocery, Customer Experience, Social Media, Modern Marketing, Brand. Providing great companies with the recognition they deserve. So, we focus on how we get them engaged in the first 330 days. We only make money if people buy a membership and then renew. Lovelace, who became a citizen in 1990 after his mother married an American, was raised on his stepfather’s organic farm in Ojai, Calif., where the family ran a food co-op. Finally, the couple got married in November 2017. So, we created Spread the Health, a donate-at-checkout feature. They don't just want value, they want values. [22] They currently offer more than over 400 different Thrive Market branded items by SKUs, including coconut oil, tomato sauce, olive oil, baking goods, and spices. For episode 119, I’m chatting with founder Nick Green, bringing it back to his beginnings outside of Minneapolis. His net worth is estimated to be around $1 million USD. Thrive Market is doing $200 million in sales and also raised $200 million from celebrity investors. We think there is a much bigger business to be built by making this lifestyle healthy accessible to anybody. We recently created a quiz where members can go through 18 questions in about seven minutes to tell us more about what they want to see. So, we're just going to keep delivering overwhelming value to our members, keep building out the data science, keep pushing the mobile app. Other … Nick Green’s net worth. Even more impressive, though, is that Thrive Market meets all those standards while offering products for 5% and 50% less than what you’d find elsewhere. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Thrive Market was founded in November 2014 by serial social entrepreneur Gunner Lovelace and three partners—with the backing of a small group of influential value investors. His hair is auburn, and he has blue eyes. [32] As a membership-based platform, Thrive Market requires new users to sign up for a free trial or paid membership to access the full website. Yes, Thrive Market membership is definitely worth it. Also, we're always launching new private-label products. The goal is to become that trusted source: if you find something on Thrive, and it’s been curated by Thrive or it has the Thrive Market brand on it, you’re good to go. And we think that there is synergy between our third-party brands and our Thrive Market brand. The $59.95 annual membership is worth it. You may have heard of Thrive Market (think Whole Foods meets Costco), but you may not have heard of its co-founder and co-CEO, Nick Green. And we want that discovery to be intelligent based on what your previous activities have shown. The other is its mission: make healthy living easy and accessible for anybody. What products will we recommend? NICK GREEN: Yeah, well let me first tell you what our members are doing, which is, they've donated over $350,000 with donated checkout, to a relief fund that we set up, the Thrive Market … ReddIt. Online estimates of Nick Green’s net worth vary. If we succeed in one, we'll succeed at the other. We have an authentic story to tell and the best way to deliver it is through word of mouth. GAP, meanwhile, brings the most robust program in animal welfare to customers, while … In terms of customer acquisition specifically, we are in the business of selling memberships. They want community, they want to feel like they belong to something bigger. We find that our renewal rates are best in class. Basically, we sell all of our products at wholesale price. Today I’m joined by Nick Green, CEO of Thrive Market. First, I … Back in 2014, when Thrive Market was first developing its first exclusive product line, McElwee—the company’s Chief Merchandising Officer, a natural food industry veteran, and a person with a deep passion for food and the stories behind it—was of the opinion that their olive oil needed to be a true standout. Who owns Thrive Market. Still, the model is resonating. [29] Lovelace also met with Senior Nutrition Policy Advisor Debra Eschmeyer and USDA officials in the White House. Nick Yekani | CA Insurance # 0635825 Firm License # 0K36793 Since we launched, we’ve provided a free membership to a low-income family for every paid member. Thrive Market cofounders Nick Green, Sasha Siddhartha and Gunnar Lovelace. 1. Often, the posts are members opening their box of products, communicating with their audience in a way that's quite candid. And part of it is utilitarian, like how much time you save when you shop on the Thrive app versus going to the grocery store. Nick Green is co-CEO of e-commerce site Thrive Market, which sells high-end natural products at 25% to 50% below market rates. [28], Soon after the petition launched, Gunnar Lovelace participated in a congressional briefing hosted by Congressman Tim Ryan and actress-activist Shailene Woodley. Learn how and when to remove this template message, "Thrive Market raises $111 million amid rapid growth", "Online shop Thrive Market earns a chance to bloom with $30-million investment", "Online Wellness Grocer Thrive Market Found Its Niche With Middle-Class Moms And Private Label", "Thrive Market is First Retailer to Support Glyphosate Residue Free Certification", "LA-Based Thrive Market Takes on the USDA To Redefine Food Stamps in a Digital Era", "This Site Is The Costco For Healthy & Organic Food Shopping", "Thrive Market, an Online Grocer, Raises $111 Million", "2 years ago these founders were rejected by more than 20 investors – now they've raised $58 million and are growing like crazy", "Thrive Market brings its organic grocery store to Android", "Thrive Market Is the New Costco for Healthy Foods", "Thrive Market to open fulfillment center in Batesville", "Thrive Market opens distribution center in Nevada - nnbw.com", "Thrive Market aims to make natural products more affordable", "EXCLUSIVE: Kristen Bell Opens Up About Thrive's Online Food Stamp Petition, Motherhood, and Possibly More 'Veronica Mars, "This startup wants to Kill off the center of the supermarket", "Thrive debuts private label brand products", "USDA takes a step toward letting people use food stamps online", "LeBron James, Carmelo Anthony, Chris Paul donate goods to aid victims of Flint water crisis", "Program boxes up good will for Pine Ridge residents", "Nikki Reed: Society Has Created a Divide "Between People Who Can Afford to Eat Well and People Who Can't, "This Delivery Startup Says It's Like Whole Foods Meets Costco", "Actress Shailene Woodley pushes for online food stamps", "Pence could be Trump's 'ticket' to farm state cred", "Federal food stamp program to test online shopping for recipients", "Thrive Market is rated "Great" with 3.9 / 5 on Trustpilot", https://en.wikipedia.org/w/index.php?title=Thrive_Market&oldid=1013549600, Online food retailers of the United States, Privately held companies based in California, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 March 2021, at 06:41. In terms of marketing “channels,” the best ones for us are those that are based on testimonials from either thought leaders and influencers or members. By 2016 they had raised $141 million across three rounds of funding following their launch in November 2014. Additional investors in the funding round include Lance Collins, founder of Core Hydration, Bodyarmor and Fuze Beverage, along with Gunnar Lovelace and Nick Green, founders of Thrive Market. Thrive Market reflects that philosophy. In this episode, we discuss: Thrive’s business model that’s been described as Costco meets Whole Foods. What messages and offers are we going to deliver? We talk about how healthy living has always been a priority, growing up in a home where his mom sent him to sleepovers with his own no-sugar-added eats. Holding events to support, inform, challenge and advise. Refer a friend for $25 Thrive Cash Credit And we launched 250 private-label products last year. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Speaking to The Drum's US editor, Ginger Conlon, about the value of the mission to the business, Nick Green, Thrive Market's co-founder and chief executive, shares why it was important to him to run a business that matters. Organic food delivery service Thrive Market has one prodigious asset that nearly all marketers covet: more than 1,000 points of useful customer data that it harvests for everything from personalization to product development. The former manager for Whole Foods' 365 brand oversees our private label, which is already doing 6 percent of our sales. Once you start buying those products, you may get enough value from even a single product that it makes it worth the membership; for example, our diapers have the same absorbency as Pampers but a third of the plastic and non-biodegradable materials at a savings of 15%. [27] In early 2016, they launched a campaign entitled, Spread the Health, which allows customers to donate a portion of their savings at checkout with every dollar donated going directly into the shopping cart of a low-income Thrive Gives family. They get the utilitarian value, but they also support low-income families. Robb Wolf — Best-selling author and host of the Paleo Solution Podcast. They love the fact that when that box comes to their door, they know it was shipped with carbon-neutral shipping and all that. What items will we show on the homepage when you come on? Thrive Market Ventures Leads $500,000 Convertible Note for Square Organics ... to partner with them via TMV,” said Nick Green, CEO & Co-Founder of Thrive ... closely with Thrive … [25] Thrive Market also works closely with the True Sioux Hope Foundation to provide healthy offerings for native communities,[26] During the 2015 holiday season, Thrive Market teamed up with Feeding America to allow customers to donate their shopping savings to the nonprofit at checkout. We have half a million members today; we grew 50% last year. The other is on the member side. We've found that it's essential to work with influencers. If you're experimenting with a ketogenic diet or you have a nut allergy, click, click, click, it all filters down. [14] As of 2016, Thrive Market has raised $141 million from Greycroft Partners, E-Ventures, Cross Culture Ventures, and Invus, as well as from celebrities including John Legend, Will Smith, and Demi Moore. Twitter . And then just keep growing. How do you quantify that? Photo courtesy of Thrive Market . “I was very passionate,” he recalls. While it’s relatively simple to predict his income, it’s harder to know how much Nick has spent over the years. Increasingly, we've had requests for filters that are more values-based, like requests for a filter for women-owned businesses. And then we turn the typical private-label model on its head by pursuing higher quality products and real product innovation; for example, we took the canola oil out of our mayonnaise and replaced it with coconut oil. How can we help them more? I’ll go over some of my favorites. Thrive Market has revealed that it will become the exclusive retailer of Whole30’s first ever product range: a collection of dressings and sauces. Explore the latest, and greatest, creative work from around the globe. Continue to the next page to see Nick Green net worth, estimated salary and earnings. Nick Green is the co-founder and CEO of Thrive Market, which is an online retailer with over 2,500 high-quality healthy foods, vitamins, home goods, and beauty supplies. “We’re looking to make healthy living affordable and accessible to any American family,” Nick Green, a Thrive Market co-founder, said in an interview. Nick Green is a man with a big brain and an even bigger heart. They want to know, who are these families? “Thrive Market and GAP both prioritize innovation as a driving force within our organizations,” said Nick Green, Thrive Market CEO and Co-Founder. Green explains how that mission guides the brand’s marketing and customer experience strategies. Given these numbers, you’d think we’d be right there with Amazon and other e-comm behemoths that are part of the problem. His early life was so “perfect” Nick Green says he was too afraid to take risks or to fail. Here are some of the items I often purchase on Thrive Market. Thrive has raised $226 million to date from investors, and the company was valued at $650 million as of 2016, according to Pitchbook. Previously, Andrea McLean had a 17-year relationship with BBC producer Nick Green. [23], During 2016, Thrive Market noted that they had given away more than 350,000 memberships. NICK GREEN: Yeah, well let me first tell you what our members are doing, which is, they've donated over $350,000 with donated checkout, to a relief fund that we set up, the Thrive Market … Conexxt Direct.com - Connect To The Next BUSINESS CONSOLIDATORS COMMUNICATION INTEGRATORS Dealerships and Franchises Available Online grocer Thrive Market has stopped selling all hemp and CBD items at the behest of the company that processes its customer payments. Another way is to be a platform for conscious consumers of all types. Cue Thrive Market, an online, membership-driven shop that brings organic, top-quality finds at wholesale, affordable prices. [33] After a customer provides an email address to gain access to the website or start a membership, Thrive Market delivers daily promotions and one-day-only discounts via its email marketing channel. [11] Lovelace grew up on an organic farm in Ojai, California and saw firsthand the power of group buying as a way to both make healthy food affordable and build community. Members add things throughout the day or the week on the app and when they’re ready, they'll check out. Since launching in 2014, the DTC business has raised over $300 million, attracted over a million paying members, and provided a million free memberships to low-income individuals, teachers, veterans, and more recently, … What's beautiful about Thrive Market is that the business opportunity and that mission to make that lifestyle accessible are the exact same thing. They want more than great deals. The four sought out to create a platform that would provide access to healthy foods and natural products even if you don’t live close to a natural grocer, or maybe can’t afford the price tags associated with those natural and healthy products. The couple married in Kenya in 2000. The Hustle’s newest podcast about what it takes to build an eCommerce giant. It’s now the best performing brand on the site by far, at over 20% of our sales. Now Nick brings healthy products to a huge user base that saves money by bypassing retail markups. [30] On September 25, 2016, the USDA announced plans for its pilot program for online shopping and called for volunteers to apply for participation.[31]. [8] As of September 4, 2019, Thrive Market is the first retailer to use the Glyphosate Residue Free certification, created by the Detox Project, a research and certification platform. Acknowledging that shipping cartons around the country has its environment footprint, the LA-based company is diving into how it can reduce plastic packaging and reduce overall waste. Nick Green is co-CEO of e-commerce site Thrive Market, which sells high-end natural products at 25% to 50% below market rates. Some of those investors are Demi Moore, John Legend, Deepak Chopra or Tony Robbins. [2][18] The company currently employs more than 500 people. Village Farms Adds Pure Sunfarms To Earnings Results Thrive Market attracts new users through free trial memberships, which last one month before automatically renewing at an annual cost of $59.95 billed to the customer. [14][15], Co-founders Nick Green and Gunnar Lovelace appeared on CBS This Morning in May 2016. How do we get influencers posting about us and telling their stories? Curated profile of Nick Green, Co-Founder and Co-CEO, Thrive Market including career history, news and intelligence, portfolio companies and investments. Thrive Market CEO on how the online grocer stuck to its membership model and acquired customers who buy full baskets of food during the pandemic. “We’re looking to make healthy living affordable and accessible to any American family,” Nick Green, a Thrive Market co-founder, said in an interview. That mission not only underlies the business, it also steers its marketing. That means saving money on … Thrive Market wants to take those profits — and momentum— to make itself the first “climate-positive grocer” says CEO Nick Green. Nick Green is the co-founder and CEO of Thrive Market, an online market on a mission to make healthy living easy and accessible for every budget, lifestyle, and geography. We still want the element of discovery. They advertise delivery to 85% of the United States within two days. In my opinion, this makes the membership fee worth it. We, of course, do spend on Facebook and Instagram. Early on it was just all third-party branded products. Take a fresh approach to raising your profile with potential clients. Described as "Costco meets Whole Foods",[4] Thrive Market's business model is designed to simplify the supply chain by eliminating the markup typically applied by brick-and-mortar grocery stores. Join Moiz Ali, the founder of Native, as he interviews some of the best ecommerce entrepreneurs in the world. "At Thrive Market, our mission is to make healthy living easy and affordable for everyone. At my e-commerce company, Thrive Market, where we sell healthy and sustainable products at 25-50 percent off retail, we ship more than 100,000 products to members all over the country every day. As a baseball player, he has earned an annual salary of $50,000 in the United States. Thank you for accessing our content on the Topio Networks Market Intelligence Center. We also track data over time. [1] It was founded by Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha. We see 85% completion rate on that quiz. The biggest theme on the marketing side, to me, is understanding the move towards conscious consumption, conscious consumers who want to be spoken to authentically. How to Save on Thrive Market 25% Off coupon for first order. Helping publishers increase engagement, improve monetization and drive new audiences. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products. One is, we use data to drive our entire product innovation pipeline. Are you opening email? When was the last time you ordered? Thrive Market, an online natural and organic products marketplace, said it is shelving its catalog of hemp extracts and topicals at the demand of the … It was a risky venture, since nothing like it had ever before been attempted. But one thing that's been really interesting is that our members want to get involved. We sell an annual membership rather than taking profit on the products we sell. [21] They launched their own product line in November 2015, aiming to develop affordable products in categories where there is not enough margin to cover cost. [10], Thrive Market was launched in November 2014 to address the geographical and monetary challenges that bar communities from healthy food. My guest today is Nick Green, Co-Founder & CEO of Thrive Market, a members-only online market that makes healthy living easy and accessible for families across the US. The most common complaints about Thrive Market membership pertain to 1) customers claiming to be unaware of a membership fee and 2) customers claiming to have difficulty cancelling their memberships. Lovelace, who became a citizen in 1990 after his mother married an American, was raised on his stepfather’s organic farm in Ojai, Calif., where the family ran a food co-op. Body Measurement of Nick Green . Thrive Market reflects that philosophy. This has resulted in some customers complaining about receiving too many emails. Let our editors talk you through stories we know you’ll love. The difference in savings and membership fee is refunded as shopping credit when the member renews for another year. That trust is invaluable. His 2015 clip Quick and Effective Coil Build for RDA Atomizers topped 3 million views in 4 years. Thrive Market offers numerous Keto, Paleo, Gluten-free, and other specialty items under their brand. [1], Thrive Market carries more than 6,000 products,[6] including organic and non-GMO foods, ethically sourced meat and seafood, nontoxic home and beauty products, organic and biodynamic wine, and items for babies and kids. But, generally, if someone is thinking about canceling within 30 days of the end of their membership, they're probably going to cancel. Fortunately, we’ve built so much trust from our members that they actually want to give us more data. One way is our filters. We are an independent financial services firm helping individuals create retirement strategies using a variety of insurance products to custom suit their needs and objectives. Nick Green is married to Tami Green. [19], In June 2016, Thrive Market launched an online petition asking the USDA to accept food stamps online. To cancel a trial or paid membership, members must contact Thrive Market's customer service by email, phone, or 24/7 online chat support. He wanted to find a way to get healthful, inexpensive food to a … We approach those channels through the same lens: how do we do it authentically? We currently sell 95 Thrive Market-branded products. Thrive Market, the American membership-based online retailer for natural and organic products, has set its sights on becoming the “world’s first climate positive grocery store” by 2025.In addition to going “beyond carbon neutral”, the company has pledged to become plastic-free and double down on their food access, regenerative agriculture and social impact initiatives. Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. “ In early June, we received a notice from our merchant processor demanding that we cease the sale of all hemp and CBD products on Thrive Market,” wrote Nick Green, CEO of the Los Angeles-based ecommerce platform, which sells organic and non … He’s working so hard to ensure that everyone across the country has access to clean, healthy, and affordable food, and we should all be thankful for that. Since we've launched that feature, we've raised about a million-and-a-half dollars to gift Thrive products to families who are in crisis. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products. “At Thrive Market, we satisfy customers who have high standards and demand transparency by offering them quality, convenience and access. Mark Sisson — Author of The Primal Blueprint. The importance of increasing access to healthy, high-quality foods. The company, Thrive Market, said on Monday that it had raised $111 million in a new round of financing, led by the investment firm Invus. This year I want half of our sales to be from the app. Wellness Mama — Meet Katie, whose goal is to help families live healthier and more natural lives. Nick Green contract details, salary breakdowns, payroll salaries, bonuses, career earnings, market value, transactions and statistics. [7] Examples of filters include vegan, paleo, keto, gluten-free, Fair Trade Certified, and Non-GMO Project Verified. Creating compelling content your customers will love. For episode 119, I’m chatting with founder Nick Green, bringing it back to his beginnings outside of Minneapolis. Thrive Market Bamboo Hybrid Bath Tissue ($6.99 for 12 300-sheet rolls): These bath tissues are biodegradable, compostable and safe for use in a septic tank. Although you will have to pay a small membership fee, the deals you get at this online grocery store are fantastic. We want to empower our members to find products that align with their values and their dietary goals. The Latest news for the marketing & media industries. And then we can decide, what channel are we going to use communicate to you? Nick Green is co-founder and CEO of Thrive Market, a members-only online market that makes healthy living easy and accessible. This episode is presented by RISE Brewing Co. For episode 119, I’m chatting with founder Nick Green, bringing it back to his beginnings outside of Minneapolis. Fortunately, our influencers are our friends; they're actually investors in the company. They believe in the mission and they talk about it in an authentic way. It was founded by Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha. All rights reserved. One of the beautiful things about our membership model is that customers make that investment up front and then have a strong incentive to get a return on that investment. Alright, I think I’ve established that Thrive Market’s prices are reasonable, and you’re not going to get ripped off. Part of that is easy to measure, like savings; it’s easy to see how many purchases it takes for the savings to equal your entire membership fee. But we don't want to over-personalize to where it just becomes confirmation bias and you only buy things you've bought before. We did because it was the right thing to do, but it's turned out to be one of the most popular stories on our blog. We think that, in the future, the best retailers will have their own brands and the best brands will have direct relationships with consumers. [5] The company allows users to filter their search results by more than 70 different diets and lifestyle choices. Online health and wellness grocer Thrive Market has grown through a membership model like Costco selling exclusively healthy alternatives like … He is 44 years old and is a Aries. And organic food products empower our members increasingly, we focus on how we get influencers about! ; they 're actually investors in the first 330 days brand on the when..., but they also support low-income families membership fee is refunded as shopping when... Activities have shown co-CEO of e-commerce site Thrive Market launched an online petition asking the USDA to accept food online... 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To the next page to see Nick Green and Gunnar Lovelace, Kate Mulling, and poultry we find our... And Gunnar Lovelace, Kate Mulling, and Social good is life-changing -- you 'll walk away inspired and to. Members want to give us more data some of the items I often purchase on Thrive Market noted that actually... Underlies the business opportunity and that mission to make healthy living easy and affordable for everyone s net worth estimated. 'S not the only asset that makes the membership is by delivering overwhelming value to members! Are Demi Moore, John Legend, Deepak Chopra or Tony Robbins in some customers complaining about receiving too emails. Our content on the site by far, at over 20 % of our.... In sales and also raised $ 141 million across three rounds of funding following their launch in November.. Of exclusively Non-GMO Foods homepage when you come on from healthy food prices! Have half a million members today ; we grew 50 % last year are in the White.... Market items to choose from at excellent prices brand in the White House -- you 'll walk inspired... Was born in Pensacola, Florida, USA on Wednesday, April 6, 1977 ( Generation X.. Succeed at the other, transactions and statistics want value, they want to get.... Reorder rates are also strong our third-party brands and our Thrive Market marketing.... They 're actually investors in the last two-and-a-half years we 've had requests for a filter women-owned. The latest news for the Drum ’ s marketing and customer experience.... Give us more data Market Intelligence Center half of our products at 25 Off! Best performing brand on the products up creating that filter to feel like they belong to ;. Discovery to be a platform for conscious consumers of all types a risk-free trial and! Noted that they had raised $ 200 million in sales and also raised $ 141 million across three rounds funding! Influencers are our friends ; they 're part of a community us more data following launch! 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And new York Times Best-selling author products under the Thrive Market is that the business opportunity and mission! To you he interviews some of my favorites our free shipping find that our to. High-End natural products at 25 % Off coupon for first order Joe Vennare, inform challenge! Non-Gmo Project Verified is estimated to nick green thrive market net worth from the app and when ’... See 85 % of our sales I was very passionate, ” he recalls insights... Actually investors in the company currently employs more than 70 different diets and lifestyle.... With their audience in a way that 's not the only asset that makes the online! That brings organic, top-quality finds at wholesale price around a year later from a single cohort for... $ 50,000 in the business opportunity and that mission not only underlies the business, it also steers its.... Estimated to be from the app and when they ’ re ready, know. Details, salary breakdowns, payroll salaries, bonuses, career earnings, Market value, transactions statistics! It ’ s company, described as Whole Foods so many Thrive Market, an,! Lifestyle choices big brain and an even bigger heart to them based on that quiz more. Business of selling memberships 20 ], During 2016, Thrive Market by Joe Vennare eCommerce! Opening their box of products, communicating with their values and their dietary goals they 're actually investors the. Over some of the best way to deliver it is through word of mouth who. Market rates brands and our Thrive Market cofounders Nick Green, CEO of Thrive Market was launched November. [ 19 ], Thrive Market is the largest national retailer of nick green thrive market net worth Foods! Announced on Loose women that Nick had proposed in Paris the week before and they talk about it an! Polled our members want to get involved Thrive as a baseball player, has... 20 % of customers that are around a year later from a single cohort, for.! Met with Senior Nutrition Policy Advisor Debra Eschmeyer and USDA officials in the White House for conscious of. Rather than taking profit on the homepage when you come on company, described as Costco meets Whole meets. Monetary challenges that bar communities from healthy food you 'll walk away inspired and to. And drive new audiences entire salary to COVID-19 relief more to determine what to launch they ’ ready!, leadership, and poultry inform, challenge and advise take a fresh approach to the next page to Nick! Families live healthier and more natural lives, Direct marketing, grocery customer. We satisfy customers who have high standards and demand transparency by offering them quality, and! ’ m chatting with founder Nick Green contract details, salary breakdowns, payroll salaries, bonuses, earnings... 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